Culture Web Case Study- National Express free essay sample

Culture is something that influences how work gets done, critically affects project success or failure, says who fits in and who doesnt, and determines the overall mood of the company. The McKinsey organization defined culture is how we do things around here. Gerry Johnson and Kevan Scholes developed a approach to help us look at the culture in 1992, it is called The Cultural Web. The theory divided company culture to 6 aspects to evaluation. Such approaches can play a key role in formulating strategy or planning change. Today, I will use the culture web to analysis National express. STORIES:national express built in 1974, it is a multinational public transport company. Currently, national Express Group is the largest operator of scheduled coach services in the UK and a leading transport provider in the UK, North America and Spain. Every year more than 650 million journeys are made on National express’s bus, coach, rail and tram services. We will write a custom essay sample on Culture Web Case Study- National Express or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the unprecedented disruption in bank markets, National Express has suffered a significant adverse rerating of its equity in 2008, now a new leadership team has turned the business around. SYMBOLS : The National expresss name and logo in the minds of the British have a very high awareness. the figure from The Guardian shows that approximately 70% British can recognize the Red and blue LOGO. RITUALS AND ROUTINES:National express is committed to making the customer journey safer and more comfortable and convenient, they want their customers to have access to the newest, most flexible and cost effective technology. or example, they have e-tickets and m-tickets, where the ticket can be sent simply as a text message to a mobile phone. (annual report,2011) ORGANISATIONAL STRUCTURES:mixed geographic structure and product structure. Limitation and recommendation: CONTROL SYSTEMS:In this section, national express has got the margin control, safety control and time control. Such as the Driving Out Harm Program, which aims to reduce 70% delay and 50% vehicle accidents. ( annual report,2011) This program has been launched in 2010. During these two years, firm has received a positive feedback from customers. But margin control have some problem, national express fall into financial crisis in 2008. UK Coach is one of the most well-known sector in their company, but it is the least profit sector. I recommend national express continue to deliver great value to customers and are focused on driving greater volume growth with some customers switching from other high cost modes of transport, such as rail. To continue to improve margin in their existing businesses; to take advantage of the growth opportunities in their current markets; and to identify and develop exciting new market potential, Such as school bus and rail franchises. In addition, they need developing partnerships. partnerships give them access to new and different audiences. For example, 2008, by offering tickets from ? 1 to Daily Mirror readers, they generated over 91,000 e-mail sign ups –80% from new customers who had never used National Express coaches before. During the promotion period alone they had 14,000 bookings. Now they need building on the customer relationships they gained and looking to embark on new partnerships consistent. POWER STRUCTURES: the power of manage team is too large, inappropriate managers let the National Express fall into crisis in 2008. 2010, Dean Finch has created a new leadership team which has turned the business around. (annual report,2011) But depends on leader team to determine the survival of a company is clearly inappropriate. I suggest that in short-term hiring of experienced management personnel. For example, the current Group Chief Executive—Dean Finch, who worked for over 10 years within First Group before join National express. In the meantime, carry a number of reforms transform leader management to rules management. Limitation of the theory :organisations often find that achieving significant change to current strategy is difficult. 1. the most fundamental reason is that these aspects of the web are taken for granted, Decision-makers are not willing to change the way them do things consistent, not going to change what they believed. Johnson, 2001) 2. Linkages throughout the web. For example, powerful individuals or group are closely associated with organisational structures that preserve power bases. (Johnson, 2001) 3. The implementation of the results of the analysis will drift, it is difficult to achieve the desired effect. (Johnson,1992) Limitation of my analysis: Understanding within the company may not be completely accurate, leading to the results of the ana lysis may be biased.